Menus to go - green

Released on = March 23, 2007, 6:10 am

Press Release Author = Raymond Stone

Industry = Retail

Press Release Summary = Bluetooth technology lets restaurants send menus and coupons
electronically to mobile phones - saving paper, printing and maybe a tree or two.

Press Release Body = NEW YORK CITY, Mar. 23 - ZipZone Media, a leader in the
emerging field of Mobile Marketing, is introducing another feature to their
Bluetooth Marketing System - Menu and Coupon distribution. Restaurant owners can now
distribute electronic versions of their menus and coupons directly to the cell
phones of customers, saving money and helping the environment by cutting down on
paper, printing and other waste associated with traditional paper media.


Instead of littering countless building lobbies and mailboxes with door hangers and
flyers, menus can now be sent electronically - straight into Bluetooth enabled cell
phones, laptops, and PDAs of customers as they enter or walk past the restaurant.
The user receives a prompt on their phone asking if they wish to receive a menu or
coupon from the restaurant, and if they accept, they immediately receive a digital
version designed for cell phone screens, along with the phone number of the
restaurant, stored in their phone\'s directory.


\"This distribution method has several advantages over traditional door hangers and
flyers\" points out Raymond Stone, ZipZone Media\'s Marketing Manager. The first, of
course, is the cost savings. \"Bluetooth technology allows us to send menus,
coupons, and other media at virtually zero cost. It doesn\'t matter if the
restaurant sends 10 files or a million - the transmission is always free, both to
the sender and the receiver.\" And since electronic distribution eliminates the need
for paper and printing, it can be seen as the environmentally friendly way to
advertise.


From the customer\'s point of view, the system is designed to be totally unobtrusive
and spam-free. The process is entirely opt-in, explains Mr. Stone. The customer is
always asked for permission first before any files are sent. And if they refuse,
they won\'t be asked again. Plus, consumers can benefit from the convenience of
having the menus and contact details from their favorite restaurants stored and
available at any time right on their cell phones.


Menu Distribution is simply another feature of ZipZone Media\'s Bluetooth Marketing
System. The system also has applications for other industries such as Auto
Dealerships, Shopping Malls, Advertising Agencies, or any other company looking for
cost effective ways to distribute advertising directly to mobile devices. Companies
wishing to learn more about implementing their own Bluetooth Marketing campaign may
visit http://www.zipzonemedia.com. The site offers lots of practical advice on using
this technology effectively, along with a video demo of the system and convenient
online ordering. ZipZone Media is located at 176-25 Union Tpke., Ste. 108, Fresh
Meadows, NY 11366. Their phone number is (718) 969-2436


# # #

Web Site = http://www.zipzonemedia.com

Contact Details = Raymond Stone
ZipZone Media
176-25 Union Tpke., Ste. 108
Fresh Meadows, NY 11366
(718) 969-2436
email: rstone@zipzonemedia.com

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